ValleyHill, one of the major fishing brand from Japanese fishing market has announced new fishing brand – “GOTO9”.
A brand project that promises to offer time that turns mundane days upside down is currently underway.
What is GOTO9?
In many countries, 9:00 AM to 5:00 PM is recognized as standard working hours during weekdays. Despite variations in professions, this period is often set as the core working time in many office jobs. GOTO9 is a name given with the idea of offering products that make the time outside of this routine—the free hours from 5:00 PM to 9:00 AM—exciting and memorable, flipping mundane moments upside down.
In Japanese, the number 5 is read as “Go,” and the brand’s name was derived from the idea of brightening the hours from 5 (Go) to 9. The brand is set to provide various fishing gear, starting with lures specifically designed for shore game fishing.
The planned products
Some of the upcoming products include:
- Slim sinking pencil lures for the sand worm spawning season, also known as “Bachi-nuke.”
- Metal vibration lures
- Poppers for bream fishing
The full launch is expected in 2025, and it’s anticipated that a variety of products will be showcased at the Fishing Festival 2025. We’re eagerly looking forward to seeing what’s in store!
At JFTN, we plan to continue providing updates and tackle impressions on this brand, so stay tuned for more exciting news!
If you wish to see more photos, access their Instagram account -> goto9_official
